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Category: Homestory
3 stories found
Designer | 04.09.2026

smow Homestory: At Home with Planner and Designer Wolfgang Kreser

We’re a few minutes late. “That’s just right,” says Ute Kreser with a smile. “I actually prefer it when guests aren’t quite on time.” A remark that instantly sums up the atmosphere here: relaxed, warm and without any fuss. Behind a historic façade in Halle’s Paulusviertel district lies a flat that makes no secret of its history. Across some 220 square metres, original stucco and spacious, period-style double doors meet a way of life characterised by family, design and serenity. The fact that

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Homestory | 28.07.2026

smow Homestory: At Home with Content Creator Willy Iffland

Anyone who follows Willy Iffland on Instagram might think that his daily life revolves mainly around trainers, collaborations and the camera. However, when you meet him in person, it quickly becomes clear that this surface-level impression tells only a small part of his story. Having grown up in Thuringia, near Jena, without a clear plan but with an early flair for media, aesthetics and pop culture, Willy’s career path developed organically into the creative industry. During his

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Homestory | 23.12.2025

smow Home Story: At Home With Artist and Interior Designer Aylin ‘Aya’ Graalmann

There are homes that you walk into and immediately understand who lives there. That's the case with Aylin, also known as Aya. Her home feels like a warm haven in everyday life – open, friendly and characterised by an intuitive sense of design. Perhaps this is because Aya is at home in both art and interior design. And perhaps also because she has learned that timelessness is not something rigid, but rather a feeling of harmony: choosing things that are allowed to remain and being brave

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